{"id":3543,"date":"2019-12-09T19:07:58","date_gmt":"2019-12-09T10:07:58","guid":{"rendered":"https:\/\/blog.eatigo.com\/merchant\/?p=3543"},"modified":"2019-12-11T12:21:22","modified_gmt":"2019-12-11T03:21:22","slug":"how-to-use-social-media-to-boost-your-restaurant-business","status":"publish","type":"post","link":"https:\/\/blog.eatigo.com\/merchant\/how-to-use-social-media-to-boost-your-restaurant-business\/","title":{"rendered":"How to Use Social Media to Boost your Restaurant Business"},"content":{"rendered":"<p>Whether you like it or loathe it in your personal life, social media has a crucial part to play in running a modern restaurant. Even if your restaurant isn\u2019t active on social media, you can be sure that your customers are posting and tweeting about your business online. Surely then, it makes sense to be a part of the conversation.<\/p>\n<p>If you\u2019re creating social media profiles for the first time or have existing profiles that aren\u2019t generating results, here are some leading social media strategies for restaurants to help you get it right.<\/p>\n<p>&nbsp;<\/p>\n<ol start=\"1\">\n<li>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_77 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.eatigo.com\/merchant\/how-to-use-social-media-to-boost-your-restaurant-business\/#Give_your_customers_a_glimpse_behind_the_scenes\" >Give your customers a glimpse behind the scenes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.eatigo.com\/merchant\/how-to-use-social-media-to-boost-your-restaurant-business\/#Capitalise_on_user-generated_content\" >Capitalise on user-generated content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.eatigo.com\/merchant\/how-to-use-social-media-to-boost-your-restaurant-business\/#Create_a_two-way_conversion\" >Create a two-way conversion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.eatigo.com\/merchant\/how-to-use-social-media-to-boost-your-restaurant-business\/#Run_competitions\" >Run competitions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.eatigo.com\/merchant\/how-to-use-social-media-to-boost-your-restaurant-business\/#Spread_your_social_media_reach_with_Eatigo\" >Spread your social media reach with Eatigo<\/a><\/li><\/ul><\/nav><\/div>\n<h4><span class=\"ez-toc-section\" id=\"Give_your_customers_a_glimpse_behind_the_scenes\"><\/span>Give your customers a glimpse behind the scenes<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>These days, people crave experiences that are authentic and want to know more about the people and brands they follow. The same is true for your restaurant. While there\u2019s nothing wrong with occasional posts pushing your latest menu or drinks offers, they should be interspersed with social media content that gives customers a glimpse at the processes and people that make your restaurant what it is.<\/p>\n<p>That doesn\u2019t mean you have to share your mundane jobs and mishaps. Instead, create content that gives customers an insight into how you create the mouth-watering dishes you offer. For example, you could choose to show the whole process of making a dish and upload it to YouTube, or post a 10-second clip of filleting a fish or the plating up process to show off the talent and skill of your team.<\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/B3KDq6hBS7a\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"12\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/B3KDq6hBS7a\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by The Good Batch Bakery (@thegoodbatch)<\/a> on <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2019-10-03T13:10:27+00:00\">Oct 3, 2019 at 6:10am PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"2\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Capitalise_on_user-generated_content\"><\/span>Capitalise on user-generated content<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>User-generated content, or UGC, has the potential to become an incredibly effective and low-cost form of marketing for your restaurant. If one of your customers has posted a photo of one of your delicious meals on Instagram, along with a write up saying how tasty it was, you\u2019d be crazy not to use it. Not only is it free marketing, but it\u2019s also straight from an authentic customer, which makes it all the more powerful.\u00a0It\u2019s also an effective way to connect with existing customers and build a sense of community.<\/p>\n<p>Ensure you seek permission first from the original author and give them credit in your social media post, then you can safely repost any piece of user-generated content.<\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/BdYCiRcFaBh\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"12\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/BdYCiRcFaBh\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by LongHorn Steakhouse (@longhornsteaks)<\/a> on <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2017-12-31T20:59:01+00:00\">Dec 31, 2017 at 12:59pm PST<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"3\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Create_a_two-way_conversion\"><\/span>Create a two-way conversion<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>Unlike a one-way conversation, where users are bombarded with promotional deals and endorsements for upcoming events, a two-way conversation allows you to connect with your consumers and respond directly to their wants and needs.<\/p>\n<p>As a general rule of thumb, to reduce the risk of alienating your audience on social media, 80% of your posts should be adding value and brand building (two-way), and only 20% should be self-serving endorsements of your restaurant and events (one-way). That can be achieved through the use of questions that encourage responses and content that\u2019s engaging and fun for potential customers to use.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/post.php?href=https%3A%2F%2Fwww.facebook.com%2FStarbucks%2Fposts%2F10157882092983057&amp;width=500\" width=\"500\" height=\"595\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"4\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Run_competitions\"><\/span>Run competitions<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>Everyone loves to get something for nothing, which makes competitions and giveaways a quick and cost-effective way to build your brand. There are hundreds of different contests you can run on social media. For example, asking users to create captions, name new dishes or simply to tag a friend in your post can build rapport and increase engagement online. In return, your restaurant can give out prizes such as free meals and drinks to the competition winners.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/post.php?href=https%3A%2F%2Fwww.facebook.com%2FGinsoy%2Fphotos%2Fa.291291440917716%2F1283089141737936%2F%3Ftype%3D3&amp;width=500\" width=\"500\" height=\"634\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Spread_your_social_media_reach_with_Eatigo\"><\/span><strong>Spread your social media reach with Eatigo<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>When you join the Eatigo restaurant reservation platform, your restaurant will reach thousands of potential new customers via our active social channels so you can fill your seats at any time of the day.<\/p>\n<p>You can join Eatigo today by submitting your interest via one of the forms below:<\/p>\n<p><a href=\"https:\/\/eatigo.com\/hk\/hong-kong\/en\/join-us\/\">eatigo Hong Kong<\/a><br \/>\n<a href=\"https:\/\/eatigo.com\/id\/jakarta\/en\/join-us\">eatigo Jakarta\u00a0<\/a><br \/>\n<a href=\"https:\/\/eatigo.com\/in\/bengaluru\/en\/join-us\">eatigo Bengalauru<\/a><br \/>\n<a href=\"https:\/\/eatigo.com\/in\/mumbai\/en\/join-us\">eatigo Mumbai<\/a><br \/>\n<a href=\"https:\/\/eatigo.com\/in\/pune\/en\/join-us\">eatigo Pune<\/a><br \/>\n<a href=\"https:\/\/eatigo.com\/my\/kuala-lumpur\/en\/join-us\">eatigo Kuala Lumpur<\/a><br \/>\n<a href=\"https:\/\/eatigo.com\/ph\/cebu\/en\/join-us\">eatigo Cebu<\/a><br \/>\n<a href=\"https:\/\/eatigo.com\/ph\/davao\/en\/join-us\">eatigo Davao<\/a><br \/>\n<a href=\"https:\/\/eatigo.com\/ph\/manila\/en\/join-us\">eatigo Manilla<\/a><br \/>\n<a href=\"https:\/\/eatigo.com\/sg\/singapore\/en\/join-us\">eatigo Singapore<\/a><br \/>\n<a href=\"https:\/\/eatigo.com\/th\/bangkok\/en\/join-us\">eatigo Bangkok<\/a><br \/>\n<a href=\"https:\/\/eatigo.com\/th\/chiang-mai\/en\/join-us\">eatigo Chiang Mai<\/a><br \/>\n<a href=\"https:\/\/eatigo.com\/th\/pattaya\/en\/join-us\">eatigo Pattaya<\/a><br \/>\n<a href=\"https:\/\/eatigo.com\/th\/phuket\/en\/join-us\">eatigo Phuket<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whether you like it or loathe it in your personal life, social media has a crucial part to play in running a modern restaurant. Even if your restaurant isn\u2019t active<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":40,"featured_media":3559,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Use Social Media to Boost your Restaurant Business - eatigo Merchant Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.eatigo.com\/merchant\/how-to-use-social-media-to-boost-your-restaurant-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Use Social Media to Boost your Restaurant Business - eatigo Merchant Blog\" \/>\n<meta property=\"og:description\" content=\"Whether you like it or loathe it in your personal life, social media has a crucial part to play in running a modern restaurant. 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