{"id":3617,"date":"2020-01-06T13:22:53","date_gmt":"2020-01-06T04:22:53","guid":{"rendered":"https:\/\/blog.eatigo.com\/merchant\/?p=3617"},"modified":"2020-01-27T14:23:26","modified_gmt":"2020-01-27T05:23:26","slug":"6-restaurant-menu-hacks-to-increase-profitability","status":"publish","type":"post","link":"https:\/\/blog.eatigo.com\/merchant\/6-restaurant-menu-hacks-to-increase-profitability\/","title":{"rendered":"6 Restaurant Menu Hacks to Increase Profitability"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Restaurant menus are more than just a list of things to eat and drink. If a menu is done right, your customers will be more likely to order more food. Without changing any of the items on your menu or their prices, you can improve your restaurant menu and profit margins just by simply adopting these easy tricks. <\/span><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"1\">\n<li>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_77 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.eatigo.com\/merchant\/6-restaurant-menu-hacks-to-increase-profitability\/#Strategize_your_star_dishes\" >Strategize your star dishes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.eatigo.com\/merchant\/6-restaurant-menu-hacks-to-increase-profitability\/#Redesign_with_the_Golden_Triangle_in_mind\" >Redesign with the Golden Triangle in mind<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.eatigo.com\/merchant\/6-restaurant-menu-hacks-to-increase-profitability\/#Forget_about_the_dollar_sign\" >Forget about the dollar sign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.eatigo.com\/merchant\/6-restaurant-menu-hacks-to-increase-profitability\/#Tempt_them_with_delicious_descriptions\" >Tempt them with delicious descriptions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.eatigo.com\/merchant\/6-restaurant-menu-hacks-to-increase-profitability\/#Offer_dishes_in_two_portion_sizes\" >Offer dishes in two portion sizes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.eatigo.com\/merchant\/6-restaurant-menu-hacks-to-increase-profitability\/#Use_colors_to_your_advantage\" >Use colors to your advantage<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blog.eatigo.com\/merchant\/6-restaurant-menu-hacks-to-increase-profitability\/#Fill_your_empty_seats_with_eatigo\" >Fill your empty seats with eatigo<\/a><\/li><\/ul><\/nav><\/div>\n<h4><span class=\"ez-toc-section\" id=\"Strategize_your_star_dishes\"><\/span>Strategize your star dishes<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>First of all, create a menu engineering matrix to measure the popularity of your menu items and rearrange them accordingly. Where Y-axis is the item\u2019s popularity (or the number of items sold in a set timeframe) and X-axis is the item\u2019s profitability (or the item\u2019s profit margin), the matrix should give you a clear idea of what your Stars, Dogs, Plowhorses and Puzzles are. Here\u2019s a quick cheat sheet:<\/p>\n<ul>\n<li><span style=\"color: #000000;\"><span style=\"color: #ff0000;\"><strong>Stars:<\/strong><\/span><span style=\"font-weight: 400;\"> items with high popularity and high profitability; you should prioritize and make them extremely visible on your restaurant menu.<\/span><\/span><\/li>\n<li><span style=\"color: #000000;\"><span style=\"color: #ff0000;\"><strong>Plowhorses<\/strong><b>:<\/b><\/span><span style=\"font-weight: 400;\"> items with high popularity and low profitability; perhaps, this is a signature dish that you need to work on to combat high food costs. <\/span><\/span><\/li>\n<li><span style=\"color: #000000;\"><span style=\"color: #ff0000;\"><strong>Puzzles:<\/strong><\/span><span style=\"font-weight: 400;\"> items with low popularity and high profitability; investigate and learn why your customers are not ordering it. You may want to tweak this particular recipe and better position it on your menu.<\/span><\/span><\/li>\n<li><span style=\"color: #000000;\"><span style=\"color: #ff0000;\"><strong>Dogs:<\/strong><\/span><span style=\"font-weight: 400;\"> items with low profitability and low popularity; while you don\u2019t have to eliminate these dishes, consider repositioning them on your menu.<\/span><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ol start=\"2\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Redesign_with_the_Golden_Triangle_in_mind\"><\/span>Redesign with the Golden Triangle in mind<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>Now that you know your star dishes, we can adopt the rule of the Golden Triangle. We are told by menu engineers that our eyes typically look at the middle first section before moving onto the top right corner and then finally the top left. In other words, these are the three areas where we should position the dishes with the highest profitability. For instance, your Stars can be placed at the top middle of your restaurant menu; whereas, your Plowhorses are positioned just below the Stars with the Puzzles following.<\/p>\n<p>&nbsp;<\/p>\n<ol start=\"3\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Forget_about_the_dollar_sign\"><\/span>Forget about the dollar sign<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>When we look at a restaurant menu, we tend to scan through the list. And the dollar sign often reminds us that we\u2019re spending money. Now, we don\u2019t want that. To ensure that our psychology doesn\u2019t get in the way, we can remove the dollar sign and use simple numbers. That way, diners will be more likely to spend more money without realizing it.<\/p>\n<p>&nbsp;<\/p>\n<ol start=\"4\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Tempt_them_with_delicious_descriptions\"><\/span>Tempt them with delicious descriptions<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>While not every restaurant menu has room for photography, we can always squeeze in a few words that\u2019ll make a difference. Try adding descriptions \u2014 instead of just a list of ingredients \u2014 underneath the name of the dish to entice to your customers. Use words that\u2019ll appeal to their senses. Or consider crafting more descriptive menu labels such as handcrafted chocolate lava cake drizzled with melted peanut butter. Doesn\u2019t it sound better than just molten chocolate cake and peanut butter?<\/p>\n<p>&nbsp;<\/p>\n<ol start=\"5\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Offer_dishes_in_two_portion_sizes\"><\/span>Offer dishes in two portion sizes<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>Your customers may assume that you want to upsell them the higher priced menu item but in reality, you gain more profit by selling the smaller portion at the lower price. This is because the smaller portions mean less raw materials. Since there are less food costs involved, you\u2019re making a larger profit on a smaller portion. It\u2019s a win-win situation because your customers will think they\u2019re being money conscientious too.<\/p>\n<p>&nbsp;<\/p>\n<ol start=\"6\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Use_colors_to_your_advantage\"><\/span>Use colors to your advantage<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>We often underestimate the power of colors. In fact, different colors can trigger emotions and affect what we buy. By incorporating colors in your menu, you may be able to sway your customers\u2019 buying decisions. For example, green suggests that the food is fresh and healthy. On the other hand, warm hues, such as orange, help stimulate the appetite. Perhaps, it\u2019s time to retire those monochrome menus for better sales.<\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Fill_your_empty_seats_with_eatigo\"><\/span><b>Fill your empty seats with eatigo<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Looking to fill your restaurant\u2019s empty seats? <span style=\"font-weight: 400;\">Jo<\/span><span style=\"font-weight: 400;\">in us<\/span><span style=\"font-weight: 400;\"> at Eatigo, the restaurant reservation platform, to offer time-based discounts of up to 50% to more than five million hungry customers. There\u2019s no better way to keep your restaurant busy!<br \/>\nYou can join Eatigo today by submitting your interest via one of the forms below:<\/span><\/p>\n<p><a href=\"https:\/\/eatigo.com\/hk\/hong-kong\/en\/join-us\/\">eatigo Hong Kong<\/a><br \/>\n<a href=\"https:\/\/eatigo.com\/id\/jakarta\/en\/join-us\">eatigo Jakarta\u00a0<\/a><br \/>\n<a href=\"https:\/\/eatigo.com\/in\/bengaluru\/en\/join-us\">eatigo Bengalauru<\/a><br \/>\n<a href=\"https:\/\/eatigo.com\/in\/mumbai\/en\/join-us\">eatigo Mumbai<\/a><br \/>\n<a href=\"https:\/\/eatigo.com\/in\/pune\/en\/join-us\">eatigo Pune<\/a><br \/>\n<a href=\"https:\/\/eatigo.com\/in\/pune\/en\/join-us\">eatigo Seoul<\/a><br \/>\n<a href=\"https:\/\/eatigo.com\/my\/kuala-lumpur\/en\/join-us\">eatigo Kuala Lumpur<\/a><br \/>\n<a href=\"https:\/\/eatigo.com\/ph\/cebu\/en\/join-us\">eatigo Cebu<\/a><br \/>\n<a href=\"https:\/\/eatigo.com\/ph\/davao\/en\/join-us\">eatigo Davao<\/a><br \/>\n<a href=\"https:\/\/eatigo.com\/ph\/manila\/en\/join-us\">eatigo Manilla<\/a><br \/>\n<a href=\"https:\/\/eatigo.com\/sg\/singapore\/en\/join-us\">eatigo Singapore<\/a><br \/>\n<a href=\"https:\/\/eatigo.com\/th\/bangkok\/en\/join-us\">eatigo Bangkok<\/a><br \/>\n<a href=\"https:\/\/eatigo.com\/th\/chiang-mai\/en\/join-us\">eatigo Chiang Mai<\/a><br \/>\n<a href=\"https:\/\/eatigo.com\/th\/pattaya\/en\/join-us\">eatigo Pattaya<\/a><br \/>\n<a href=\"https:\/\/eatigo.com\/th\/phuket\/en\/join-us\">eatigo Phuket<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Restaurant menus are more than just a list of things to eat and drink. If a menu is done right, your customers will be more likely to order more food.<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":40,"featured_media":3643,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3617","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>6 Restaurant Menu Hacks to Increase Profitability - eatigo Merchant Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.eatigo.com\/merchant\/6-restaurant-menu-hacks-to-increase-profitability\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Restaurant Menu Hacks to Increase Profitability - eatigo Merchant Blog\" \/>\n<meta property=\"og:description\" content=\"Restaurant menus are more than just a list of things to eat and drink. 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