{"id":3660,"date":"2020-01-28T12:47:23","date_gmt":"2020-01-28T03:47:23","guid":{"rendered":"https:\/\/blog.eatigo.com\/merchant\/?p=3660"},"modified":"2020-01-28T12:49:19","modified_gmt":"2020-01-28T03:49:19","slug":"6-reasons-why-digital-marketing-is-essential-for-restaurants","status":"publish","type":"post","link":"https:\/\/blog.eatigo.com\/merchant\/6-reasons-why-digital-marketing-is-essential-for-restaurants\/","title":{"rendered":"6 Reasons Why Digital Marketing is Essential for Restaurants"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">In today\u2019s digital world, restaurateurs have all the more reasons to use digital marketing to grow their businesses. For the most part, your customers are on the internet 24\/7, clicking and scrolling through webpages and pictures on social media platforms. To get their attention and beat your competitors, it\u2019s important for restaurants to have a solid digital marketing plan. Here are six reasons why you need to invest in digital marketing immediately if you haven\u2019t already done so.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"1\">\n<li>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_77 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.eatigo.com\/merchant\/6-reasons-why-digital-marketing-is-essential-for-restaurants\/#Expand_your_reach\" >Expand your reach<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.eatigo.com\/merchant\/6-reasons-why-digital-marketing-is-essential-for-restaurants\/#Benefit_from_its_added_value\" >Benefit from its added value<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.eatigo.com\/merchant\/6-reasons-why-digital-marketing-is-essential-for-restaurants\/#Build_customer_loyalty\" >Build customer loyalty<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.eatigo.com\/merchant\/6-reasons-why-digital-marketing-is-essential-for-restaurants\/#Track_it_adjust_it_refine_it\" >Track it, adjust it, refine it<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.eatigo.com\/merchant\/6-reasons-why-digital-marketing-is-essential-for-restaurants\/#Ace_brand_awareness_and_credibility\" >Ace brand awareness and credibility<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.eatigo.com\/merchant\/6-reasons-why-digital-marketing-is-essential-for-restaurants\/#_Keep_your_budget_low_and_flexible\" >\u00a0Keep your budget low and flexible<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blog.eatigo.com\/merchant\/6-reasons-why-digital-marketing-is-essential-for-restaurants\/#Fill_your_empty_seats_with_eatigo\" >Fill your empty seats with eatigo<\/a><\/li><\/ul><\/nav><\/div>\n<h4><span class=\"ez-toc-section\" id=\"Expand_your_reach\"><\/span>Expand your reach<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Many of us rely on search engines to discover new restaurants nowadays. That is why it is so important for restaurants to have a website and driving traffic to it by buying the right keywords. Imagine your website as your shopfront on the internet. By putting your restaurant out there, you are expanding the reach of your restaurant and reaching new potential customers. <\/span><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"2\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Benefit_from_its_added_value\"><\/span>Benefit from its added value<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>Your restaurant\u2019s online presence is more than just a website. While it performs the usual \u2014 featuring a menu and informing operating hours \u2014 you can do so much more with it. For starter, you can build a booking system within your website or social media platform to help secure reservations. Moreover, the display of images will help your potential customers make the critical decision of trying your restaurant or not. Build in a virtual tour on your website, take Instagram stories within your restaurant, give your customers a taste of what your restaurant is like.<\/p>\n<p>&nbsp;<\/p>\n<ol start=\"3\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Build_customer_loyalty\"><\/span>Build customer loyalty<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>Whether it\u2019s through social media platforms, website or email campaigns, your restaurant gets to tell stories, create a dialogue with potential or existing customers and engage with them on a deeper level. In other words, digital marketing makes customer interaction more personal. This then allows you to enhance customer loyalty and gain honest feedback that\u2019ll help your restaurant further improve operations.<\/p>\n<p>&nbsp;<\/p>\n<ol start=\"4\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Track_it_adjust_it_refine_it\"><\/span>Track it, adjust it, refine it<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>Unlike the nature of traditional marketing, digital marketing allows you to track and evaluate its effectiveness. Through easily generated monitoring reports, you gain insight as to how your restaurant is doing and how to hone your digital marketing strategies. You can count on digital marketing to give you the statistics you need to learn what makes customers click and convert.<\/p>\n<p>&nbsp;<\/p>\n<ol start=\"5\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Ace_brand_awareness_and_credibility\"><\/span>Ace brand awareness and credibility<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>When making a new hire, a human resources manager would look up the candidate on LinkedIn. Likewise, potential customers would look up a restaurant on the internet before they decide to dine there. That is why having an official restaurant website enhances your restaurant\u2019s credibility. Moreover, potential customers will want to scroll through a sea of food photos on a social media platform such as Instagram to see if the food is appealing to them. Make sure your customers have no reservations about your restaurant. Let them see the menu, entice them with mouth-watering images and give them the opportunity to book online immediately.<\/p>\n<p>&nbsp;<\/p>\n<ol start=\"6\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"_Keep_your_budget_low_and_flexible\"><\/span>\u00a0Keep your budget low and flexible<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>First of all, digital marketing is much more affordable than traditional marketing. Secondly, you have full control over how much you spend on digital campaigns. In other words, you can keep the costs low if you would like to. The best part about digital marketing is that you can make easy tweaks and figure out what yields the most attraction for your restaurant. With insight and experience, you can pinpoint what works best for your targeted audience and maximise results. For example, you might learn that your targeted audience is younger and spend more time on Instagram as opposed to Facebook. In that case, you might consider spending more money advertising on Instagram.<\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Fill_your_empty_seats_with_eatigo\"><\/span><b>Fill your empty seats with eatigo<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Looking to fill your restaurant\u2019s empty seats? <span style=\"font-weight: 400;\">Jo<\/span><span style=\"font-weight: 400;\">in us<\/span><span style=\"font-weight: 400;\"> at Eatigo, the restaurant reservation platform, to offer time-based discounts of up to 50% to more than five million hungry customers. There\u2019s no better way to keep your restaurant busy!<br \/>\nYou can join Eatigo today by submitting your interest via one of the forms below:<\/span><\/p>\n<p><a href=\"https:\/\/eatigo.com\/hk\/hong-kong\/en\/join-us\/\">eatigo Hong Kong<\/a><br \/>\n<a href=\"https:\/\/eatigo.com\/id\/jakarta\/en\/join-us\">eatigo Jakarta\u00a0<\/a><br \/>\n<a href=\"https:\/\/eatigo.com\/in\/bengaluru\/en\/join-us\">eatigo Bengalauru<\/a><br \/>\n<a href=\"https:\/\/eatigo.com\/in\/mumbai\/en\/join-us\">eatigo Mumbai<\/a><br \/>\n<a href=\"https:\/\/eatigo.com\/in\/pune\/en\/join-us\">eatigo Pune<\/a><br \/>\n<a href=\"https:\/\/eatigo.com\/in\/pune\/en\/join-us\">eatigo Seoul<\/a><br \/>\n<a href=\"https:\/\/eatigo.com\/my\/kuala-lumpur\/en\/join-us\">eatigo Kuala Lumpur<\/a><br \/>\n<a href=\"https:\/\/eatigo.com\/ph\/cebu\/en\/join-us\">eatigo Cebu<\/a><br \/>\n<a href=\"https:\/\/eatigo.com\/ph\/davao\/en\/join-us\">eatigo Davao<\/a><br \/>\n<a href=\"https:\/\/eatigo.com\/ph\/manila\/en\/join-us\">eatigo Manilla<\/a><br \/>\n<a href=\"https:\/\/eatigo.com\/sg\/singapore\/en\/join-us\">eatigo Singapore<\/a><br \/>\n<a href=\"https:\/\/eatigo.com\/th\/bangkok\/en\/join-us\">eatigo Bangkok<\/a><br \/>\n<a href=\"https:\/\/eatigo.com\/th\/chiang-mai\/en\/join-us\">eatigo Chiang Mai<\/a><br \/>\n<a href=\"https:\/\/eatigo.com\/th\/pattaya\/en\/join-us\">eatigo Pattaya<\/a><br \/>\n<a href=\"https:\/\/eatigo.com\/th\/phuket\/en\/join-us\">eatigo Phuket<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In today\u2019s digital world, restaurateurs have all the more reasons to use digital marketing to grow their businesses. For the most part, your customers are on the internet 24\/7, clicking<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":40,"featured_media":3653,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[],"class_list":["post-3660","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-key-topics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>6 Reasons Why Digital Marketing is Essential for Restaurants - eatigo Merchant Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.eatigo.com\/merchant\/6-reasons-why-digital-marketing-is-essential-for-restaurants\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Reasons Why Digital Marketing is Essential for Restaurants - eatigo Merchant Blog\" \/>\n<meta property=\"og:description\" content=\"In today\u2019s digital world, restaurateurs have all the more reasons to use digital marketing to grow their businesses. 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