{"id":4303,"date":"2019-09-23T01:48:49","date_gmt":"2019-09-23T01:48:49","guid":{"rendered":"http:\/\/blog.eatigo.com\/singapore\/?p=4303"},"modified":"2019-09-27T07:08:04","modified_gmt":"2019-09-27T07:08:04","slug":"how-eatigo-uses-yield-management-to-help-restaurants-maximise-profits","status":"publish","type":"post","link":"https:\/\/blog.eatigo.com\/singapore\/how-eatigo-uses-yield-management-to-help-restaurants-maximise-profits\/","title":{"rendered":"How Eatigo Uses Yield Management to Help Restaurants Maximise Profits"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_77 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.eatigo.com\/singapore\/how-eatigo-uses-yield-management-to-help-restaurants-maximise-profits\/#The_concept_of_yield_management_isnt_new\" >The concept of yield management isn\u2019t new.<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.eatigo.com\/singapore\/how-eatigo-uses-yield-management-to-help-restaurants-maximise-profits\/#Applying_Yield_Management_to_the_F_B_Industry\" >Applying Yield Management to the F&amp;B Industry<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.eatigo.com\/singapore\/how-eatigo-uses-yield-management-to-help-restaurants-maximise-profits\/#A_Win-Win_Model\" >A Win-Win Model<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.eatigo.com\/singapore\/how-eatigo-uses-yield-management-to-help-restaurants-maximise-profits\/#The_New_Feature_For_Quick-Service_Restaurants_QSRs\" >The New Feature For Quick-Service Restaurants (QSRs)<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"The_concept_of_yield_management_isnt_new\"><\/span><span style=\"color: #be1e28\">The concept of yield management isn\u2019t new.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Since the 1960s, airlines have been using the model to price fares based on periodical demands. Prices go up when demand is high, such as during long weekends or public holidays. Conversely, prices are low during the off-peak season to attract more consumers to travel then.<\/p>\n<p>Today, we see similar models applied to start-ups like Uber and AirBnB.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/media.giphy.com\/media\/U4MlflAhPnnz9e64bD\/giphy.gif\" alt=\"Animated GIF\" width=\"1000\" height=\"751\" \/><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Applying_Yield_Management_to_the_F_B_Industry\"><\/span><span style=\"color: #be1e26\"><strong>Applying Yield Management to the F&amp;B Industry<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Eatigo was the first to identify a feasible way for this to be applied extensively within the F&amp;B industry.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/media.giphy.com\/media\/kg7Sbel3lOwNBlKd5R\/giphy.gif\" alt=\"Animated GIF\" width=\"1000\" height=\"563\" \/><\/p>\n<p>Meal times are understandably high demand \u2013 to the point of restaurants sometimes having to turn diners away, whilst tables sit empty during lull periods in between meals.<\/p>\n<p>By offering discounts during off-peak hours, it provides an incentive for diners to visit a restaurant during off-peak hours. A swift glance through Eatigo\u2019s restaurants will show that high-demand times with a minimum discount of 10%, with off-peak times like 3pm or 4pm offering higher discounts up to 50%.<\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"A_Win-Win_Model\"><\/span><span style=\"color: #be1e26\"><strong>A Win-Win Model<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Yield management helps restaurants forecast for better kitchen planning, reducing ingredient wastage. Bringing business in during off-peak hours helps restaurants continue to generate revenue, in contrast to empty tables earning nothing at all.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/media.giphy.com\/media\/kafLr9P4xNDc8esKgE\/giphy.gif\" alt=\"Animated GIF\" width=\"1000\" height=\"563\" \/><\/p>\n<p>With costs for rental, manpower and utilities like electricity and water still being incurred even during off-peak hours, this model has proven successful for dining establishments, from hole-in-the-wall eateries to five-star hotel restaurants.<\/p>\n<p>The other \u201cwin\u201d is for you guys \u2013 the diners. With these discounts, you can save up to 50% on all food bills while enjoying the same quality food!<\/p>\n<p>With Eatigo\u2019s ongoing promos, you can save even more with <a href=\"http:\/\/bit.ly\/eatigoCV\"><u>Eatigo Cash Vouchers<\/u><\/a>!<\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"The_New_Feature_For_Quick-Service_Restaurants_QSRs\"><\/span><span style=\"color: #be1e26\"><strong>The New Feature For Quick-Service Restaurants (QSRs)<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/media.giphy.com\/media\/JRmHYC0qpJNepeL2yR\/giphy.gif\" alt=\"Animated GIF\" width=\"1000\" height=\"563\" \/><\/p>\n<p>In early-July, Eatigo has launched its deals arm, the Eatigo Market. Quick Service Restaurants (QSRs) stand to benefit from the same yield management principle, with limited daily deals for purchase and redemption all-day, except for two specified busy time slots from the restaurants. Some popular QSRs onboard include Gong Cha, Liang Sandwich Bar and Potato Corner. Users can change the redemption date for up to 2 times upon purchase.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4846\" src=\"http:\/\/eatigo-blog.s3.ap-southeast-1.amazonaws.com\/wp-content\/uploads\/sites\/7\/2019\/08\/30085754\/eatigo-market-steps.png\" alt=\"\" width=\"1000\" height=\"448\" srcset=\"https:\/\/eatigo-blog.s3.ap-southeast-1.amazonaws.com\/wp-content\/uploads\/sites\/7\/2019\/08\/30085754\/eatigo-market-steps.png 1437w, https:\/\/eatigo-blog.s3.ap-southeast-1.amazonaws.com\/wp-content\/uploads\/sites\/7\/2019\/08\/30085754\/eatigo-market-steps-300x134.png 300w, https:\/\/eatigo-blog.s3.ap-southeast-1.amazonaws.com\/wp-content\/uploads\/sites\/7\/2019\/08\/30085754\/eatigo-market-steps-768x344.png 768w, https:\/\/eatigo-blog.s3.ap-southeast-1.amazonaws.com\/wp-content\/uploads\/sites\/7\/2019\/08\/30085754\/eatigo-market-steps-1024x459.png 1024w, https:\/\/eatigo-blog.s3.ap-southeast-1.amazonaws.com\/wp-content\/uploads\/sites\/7\/2019\/08\/30085754\/eatigo-market-steps-260x117.png 260w, https:\/\/eatigo-blog.s3.ap-southeast-1.amazonaws.com\/wp-content\/uploads\/sites\/7\/2019\/08\/30085754\/eatigo-market-steps-50x22.png 50w, https:\/\/eatigo-blog.s3.ap-southeast-1.amazonaws.com\/wp-content\/uploads\/sites\/7\/2019\/08\/30085754\/eatigo-market-steps-150x67.png 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>No additional app needed! The Eatigo Market is located within the Eatigo app itself. You can find it at the top right of your screen, right next to the search button. Got a craving? Look through the various available deals from Gong Cha boba tea to those sinful, but irresistible chips, there\u2019s aplenty to choose from. It\u2019s the perfect place to score a deal for an everyday treat.<\/p>\n<p>Find out how you can start saving more with <a href=\"https:\/\/blog.eatigo.com\/singapore\/introducing-eatigo-market\/\"><u>Eatigo Market<\/u><\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The concept of yield management isn\u2019t new. Since the 1960s, airlines have been using the model to price fares based on periodical demands. Prices go up when demand is high,<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":40,"featured_media":4914,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33,16],"tags":[],"class_list":["post-4303","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sg-en-featured","category-sg-en-main"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Eatigo Uses Yield Management to Help Restaurants Maximise Profits - eatigo SG Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.eatigo.com\/singapore\/how-eatigo-uses-yield-management-to-help-restaurants-maximise-profits\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Eatigo Uses Yield Management to Help Restaurants Maximise Profits - eatigo SG Blog\" \/>\n<meta property=\"og:description\" content=\"The concept of yield management isn\u2019t new. Since the 1960s, airlines have been using the model to price fares based on periodical demands. 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