{"id":11278,"date":"2025-10-05T11:48:55","date_gmt":"2025-10-05T11:48:55","guid":{"rendered":"https:\/\/blog.eatigo.com\/taiwan-zh\/kde-hledat-kvalitni-sportovni-vybaveni-pro-outdoorove-aktivity-zkusenosti-z-ceskeho-trhu\/"},"modified":"2025-10-05T11:48:55","modified_gmt":"2025-10-05T11:48:55","slug":"kde-hledat-kvalitni-sportovni-vybaveni-pro-outdoorove-aktivity-zkusenosti-z-ceskeho-trhu","status":"publish","type":"post","link":"https:\/\/blog.eatigo.com\/taiwan-zh\/kde-hledat-kvalitni-sportovni-vybaveni-pro-outdoorove-aktivity-zkusenosti-z-ceskeho-trhu\/","title":{"rendered":"Kde hledat kvalitn\u00ed sportovn\u00ed vybaven\u00ed pro outdoorov\u00e9 aktivity: zku\u0161enosti z \u010desk\u00e9ho trhu"},"content":{"rendered":"<p>\u010cesk\u00e9 sportovn\u00ed trhy se v posledn\u00edch letech staly domovem pro rostouc\u00ed z\u00e1jem o outdoorov\u00e9 vybaven\u00ed. Mezi nejpopul\u00e1rn\u011bj\u0161\u00edmi zna\u010dkami se staly ty, kter\u00e9 kombinuj\u00ed modern\u00ed technologie s robustn\u00ed konstrukc\u00ed. Podle \u00fadaj\u016f z roku 2023 vykazuje trh s outdoorov\u00fdm vybaven\u00edm v \u010cesku r\u016fst o p\u0159ibli\u017en\u011b 12 % ro\u010dn\u011b, co\u017e sv\u011bd\u010d\u00ed o rostouc\u00ed popularit\u011b aktiv jako je trekking, rafting \u010di horolezectv\u00ed. Zna\u010dky jako Decathlon, Patagonia \u010di The North Face z\u00edsk\u00e1vaj\u00ed v \u010desk\u00e9m trhu st\u00e1le v\u011bt\u0161\u00ed pod\u00edl d\u00edky \u0161irok\u00e9 nab\u00eddce produkt\u016f pro r\u016fzn\u00e9 \u00farovn\u011b sportovn\u00edch aktivit.<\/p>\n<p>Jednou z kl\u00ed\u010dov\u00fdch oblast\u00ed, kde \u010desk\u00e9 sportovci hledaj\u00ed kvalitn\u00ed vybaven\u00ed, je trekkingov\u00e1 obuv. Podle pr\u016fzkumu spole\u010dnosti <a href=\"https:\/\/dexsport.cz\/\" target=\"_blank\" rel=\"noopener\">dexsport.cz<\/a> je v tomto segmentu nejpopul\u00e1rn\u011bj\u0161\u00ed obuv zna\u010dky Salomon, kter\u00e1 se v \u010cesku prod\u00e1v\u00e1 v p\u0159ibli\u017en\u011b 40 % pod\u00edlu. Dal\u0161\u00edmi favority jsou Merrell a Quechua, kter\u00e9 se v posledn\u00edch letech staly obl\u00edben\u00fdmi d\u00edky jejich odolnosti proti vlhkosti a komfortu p\u0159i dlouh\u00fdch pochod\u016f. V\u011bt\u0161ina \u010desk\u00fdch trekk\u00e9r\u016f preferuje modely s dobrou odpru\u017een\u00edm a \u0161pi\u010dkovou ventilac\u00ed, aby minimalizovali riziko opuchl\u00fdch nohou p\u0159i del\u0161\u00edch v\u00fdprav.<\/p>\n<p>Trendy na \u010desk\u00e9m trhu ukazuj\u00ed, \u017ee sportovn\u00ed obuv pro outdoorov\u00e9 aktivity se st\u00e1v\u00e1 st\u00e1le v\u00edce specializovanou. Nap\u0159\u00edklad pro horolezectv\u00ed se st\u00e1vaj\u00ed obl\u00edben\u00fdmi modely s antistatick\u00fdm povlakem, kter\u00e9 sni\u017euj\u00ed riziko skluzu na ledovc\u00edch \u010di skal\u00e1ch. V oblasti ochrann\u00e9ho vybaven\u00ed se naopak st\u00e1vaj\u00ed popul\u00e1rn\u00ed modely s integrovan\u00fdmi syst\u00e9my ochrany p\u0159ed slune\u010dn\u00edm z\u00e1\u0159en\u00edm, kter\u00e9 jsou vhodn\u00e9 pro trekkingov\u00e9 v\u00fdpravy v hor\u00e1ch. \u010cesk\u00e1 spole\u010dnost dexsport.cz nab\u00edz\u00ed \u0161irok\u00fd v\u00fdb\u011br t\u011bchto produkt\u016f, v\u010detn\u011b testovan\u00fdch model\u016f od sv\u011btov\u00fdch l\u00eddr\u016f jako je Black Diamond \u010di Petzl.<\/p>\n<p>D\u016fle\u017eitou sou\u010d\u00e1st\u00ed outdoorov\u00e9ho vybaven\u00ed jsou tak\u00e9 vybaven\u00ed pro ochranu p\u0159ed nep\u0159\u00edzniv\u00fdmi pov\u011btrnostn\u00edmi podm\u00ednkami. Podle pr\u016fzkumu z roku 2023 je nejpopul\u00e1rn\u011bj\u0161\u00edmi materi\u00e1ly pro sportovn\u00ed oble\u010den\u00ed polypropylen a polyester, kter\u00e9 odol\u00e1vaj\u00ed vlhkosti a rychle se vysychaj\u00ed. V\u011bt\u0161ina \u010desk\u00fdch outdoorist\u016f preferuje kombinace t\u011bchto materi\u00e1l\u016f s reflexn\u00edmi pruhy pro lep\u0161\u00ed viditelnost v temn\u00fdch podm\u00ednk\u00e1ch. V oblasti ochrann\u00fdch pono\u017eek se st\u00e1vaj\u00ed obl\u00edben\u00fdmi modely s integrovan\u00fdmi termoregula\u010dn\u00edmi vrstvami, kter\u00e9 pom\u00e1haj\u00ed udr\u017eovat optim\u00e1ln\u00ed teplotu t\u011bla b\u011bhem dlouh\u00fdch v\u00fdprav.<\/p>\n<p>Trh s outdoorov\u00fdm vybaven\u00edm v \u010cesku je tak\u00e9 charakteristick\u00fd vysokou koncentrac\u00ed nez\u00e1visl\u00fdch obchod\u016f a specializovan\u00fdch prodejen. Podle \u00fadaj\u016f z roku 2023 existuje v \u010cesku v\u00edce ne\u017e 1500 specializovan\u00fdch obchod\u016f s outdoorov\u00fdm vybaven\u00edm, kter\u00e9 nab\u00edzej\u00ed \u0161irok\u00fd v\u00fdb\u011br produkt\u016f od sv\u011btov\u00fdch zna\u010dek. Tyto prodejny \u010dasto organizuj\u00ed \u0161kolen\u00ed a kurzy pro za\u010d\u00e1te\u010dn\u00edky, co\u017e pom\u00e1h\u00e1 zvy\u0161ovat pov\u011bdom\u00ed o spr\u00e1vn\u00e9m vybaven\u00ed pro r\u016fzn\u00e9 outdoorov\u00e9 aktivity. \u010cesk\u00e1 spole\u010dnost dexsport.cz se v tomto segmentu st\u00e1v\u00e1 st\u00e1le d\u016fle\u017eit\u011bj\u0161\u00edm partnerem pro \u010desk\u00e9 outdooristy, kte\u0159\u00ed hledaj\u00ed kvalitn\u00ed produkty s garantovanou kvalitou.<\/p>\n<p>V posledn\u00edch letech se tak\u00e9 st\u00e1v\u00e1 popul\u00e1rn\u00edm trend k n\u00e1kupu druhohandov\u00e9ho outdoorov\u00e9ho vybaven\u00ed. Podle pr\u016fzkumu spole\u010dnosti dexsport.cz se v \u010cesku prod\u00e1v\u00e1 p\u0159ibli\u017en\u011b 20 % druhohandov\u00e9ho vybaven\u00ed, kter\u00e9 je \u010dasto levn\u011bj\u0161\u00ed ne\u017e nov\u00fd, ale st\u00e1le vysoce kvalitn\u00ed. Mezi obl\u00edben\u00e9 druhy druhohandov\u00e9ho vybaven\u00ed pat\u0159\u00ed trekkingov\u00e9 ta\u0161ky, obuv a vybaven\u00ed pro rafting. \u010cesk\u00e1 spole\u010dnost nab\u00edz\u00ed \u0161irok\u00fd v\u00fdb\u011br druhohandov\u00fdch produkt\u016f, kter\u00e9 jsou \u010dasto zkou\u0161eny a certifikov\u00e1ny pro bezpe\u010dnost.<\/p>\n<ul>\n<li>V roce 2023 vykazuje trh s outdoorov\u00fdm vybaven\u00edm v \u010cesku r\u016fst o 12 % ro\u010dn\u011b.<\/li>\n<li>Salomon se v \u010cesku prod\u00e1v\u00e1 v p\u0159ibli\u017en\u011b 40 % pod\u00edlu na trhu trekkingov\u00e9 obuvi.<\/li>\n<li>Polypropylen a polyester jsou nejpopul\u00e1rn\u011bj\u0161\u00edmi materi\u00e1ly pro sportovn\u00ed oble\u010den\u00ed.<\/li>\n<li>V \u010cesku existuje v\u00edce ne\u017e 1500 specializovan\u00fdch obchod\u016f s outdoorov\u00fdm vybaven\u00edm.<\/li>\n<li>\u010cesk\u00e1 spole\u010dnost nab\u00edz\u00ed p\u0159ibli\u017en\u011b 20 % druhohandov\u00e9ho outdoorov\u00e9ho vybaven\u00ed.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u010cesk\u00e9<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":75,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11278","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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