Merchant Spotlight – Folks Collective Singapore

The folks from Folks Collective take some time out to answer some questions about how eatigo has helped them find a wider clientele for their successful restaurants in Singapore.

What’s your name and occupation?

Ralph Monthienvichienchai, Operations Manager at Folks Collective.

What’s the background of the restaurant?

The owners and chefs are from Bangkok

When was it founded?

The restaurant was founded in Sept 2003

What cuisine do you serve?

Thai and bar/pub food

Give us a few words that best describe the restaurant:

Vibrant, energetic, creative, value for money

When did you join eatigo?

31 Aug 2017: Folk Collective China Square

18 Nov 2016 : Folks Collective AXA

Could you tell us about your restaurant, when did it open?

The restaurant opened in 2003, at Tanjong Pagar, in the Central Business District in Singapore.

What are the most important qualities for running a restaurant?

Personally, I think resilience and a good work ethic are both essential, as there are so many early mornings and late nights. As an ops manager, it can be difficult to maintain an active social life, so you really need a passion to run a restaurant every day. However, the benefit of all that hard work is that it makes it even more rewarding to see the results.

What’s your signature dish?

Pad Thai – with a huge range of different options. One of our chefs was well-known for her Pad Thai and that formed the basis of our original and authentic Bangkok recipe. 

Why did you join eatigo?

As both restaurants are based in the Central Business District, they tend to struggle for footfall on the weekends. We wanted a platform that gave us more exposure and would help us fill our seats during those quieter periods. 

How has eatigo helped your business and what are the benefits?

Eatigo has made it much easier to attract customers on the weekends. It has helped us reach out to a new demographic, with families and couples now frequent visitors.

Did eatigo bring you any new customers?

Undoubtedly. Eatigo helped us appeal to customers we hadn’t previously served, including different age groups, off-peak customers and the early dinner crowd. 

How did you know about eatigo?

Through a colleague of mine, so word of mouth.  

What’s the main issue that eatigo is currently solving for you?

The main issue we had was having a customer base predominantly made up of office workers who all worked similar hours. That meant we were very busy during lunchtimes and evenings in the week, but we could be quiet at other times of the day and on weekends. The benefit for us has been the ability to attract a new type of customer who wants to eat and drink at different times.

Did you benefit from yield management?

Yes. Our usual walk-ins were traditionally the drinking and after-dinner crowd. Eatigo has brought in more customers in the afternoons and early evenings, which has helped us manage our yields. 

Did you know about yield management before talking with Eatigo?

It wasn’t something I was particularly focused on before joining Eatigo. I had tried in-house promotions, but their reach had been limited. 

If you’d like to benefit from the same results Folks Collective have by implementing yield management though eatigo,  you can submit your interest via one of the forms below:

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